A Consent Management Platform (CMP) is now essential for every website. It enables website operators to obtain and manage user consent for cookies and tracking in a legally compliant manner.

What exactly is a CMP?

A CMP is a software solution that controls the cookie banner on your website. It shows users which cookies and tracking technologies will be used and obtains their explicit consent – or respects their rejection.

How does a CMP work?

When a user visits your website, the CMP first blocks all non-essential cookies and trackers. Only after active consent are the corresponding technologies enabled. The user's decision is saved so they don't need to make a choice on every visit.

Legal foundations

The GDPR and ePrivacy Directive require website operators to obtain informed consent before processing personal data or setting cookies. Without a CMP, it's practically impossible to meet these requirements.

  • Cookie Banner: The visible user interface for consent decisions
  • Consent Storage: Documentation of all decisions for audit trails
  • Script Management: Blocking and enabling cookies based on consent
  • Reporting: Analysis of consent rates and user behavior

A CMP is no longer an optional extra – it's a legal necessity for any website operating in or targeting EU citizens.